2021 . . .What A Year
As we start a whole new beginning I would like to reflect on 2021 . . . what a year it has been.
2021 started with Feral & Funky Kids Co being closed, this carried on until April. It drove me absolutely nuts not being able to open. Once April came and people started coming through the doors my eyes were opened as to how much the shop was loved.
Not long after we re opened I was notified that I had been nominated for the Hyndburn Business Awards, this whole experience was a whirlwind in itself and the awards evening was one I will never forget.
As the summer moths continued, I introduced T of the Week, this has been a huge hit and is an offer that we will continue at Feral & Funky Kids Co. We welcomed heaps of small businesses during 2021 too. Offering a vast collection of completely different styles for your kiddies.
One of your favourite designs remains to be the Leopard Initial T.
Custom requests became hugely popular, I think its visible to see how different we like to be at Feral & Funky Kids Co and that shows through the time and dedication we spend on designs. We have also massively upped our game on designs using a whole heap of different printing techniques.
Along Came Autumn
Autumn crept upon us and soon we were introducing A/W pieces such as beanies and jackets. My initial beanie supplier failed to answer emails which left me hunt for a new one, this is when I stumbled across Stitch It LTD. And what a stumble that became to be. The beanies were a top seller through the colder months. We jumped on the embroidery wagon, although insistent that I wanted to avoid personalisation as it doesn’t really scream out a brand. I wanted the embroidered designs to scream “I’m from Feral & Funky Kids Co”
Theses were a complete hit and sold amazingly well over the Christmas period. With the success of these it was time to bring in some embroidery to our inhouse brand Barn-Ickle. We decided to go with one of my best sellers, the 3 skulls design. They sold out rapid not even giving me chance to upload them onto the website.
Before we knew it Christmas was creeping up rapid. We designed our first ever Christmas Pjs, they went down an absolute treat and again we were soon sold out.
I absolutely definitely under estimated how busy we would be in the months prior to Christmas. With Christmas fairs to attend through out November including the Christmas light switch on, it was time to get our printing game ONNNNN!
During the festive period we designed probably one of my favourite pieces to date, this was the Santa Christmas sweatshirt. Again these were another amazing seller, not only for children but adults too.
December was incredible month, we welcomed customers old and new. Gaining new ones for getting ourselves out there at the Christmas markets.
So What’s New for 2022
Well. . . I already have a couple of brands eager to join us at Feral & Funky Kids Co, supporting small businesses is the whole foundation that I build my shop on. So it’s always an exciting time when we have small shops on display on the actual high street.
I’m going to push myself to the limits with regards to printing and designs. There is a lot of samey samey printers in the world right now and I will always go out of my way to stay different and stand out, I have proven to myself in the last 12 months that I have the ability to be more than just someone that prints a name on a garment.
Social Media is also going to be pushed massively in 2022, I do let it slip when I get busy as the pressure gets quite over whelming but I just keep reminding myself that I am still quite new to this and since the start its been a rollercoaster, opening during a pandemic has been quite the ride so far. I update as regular as possible on Facebook and Instagram so be sure to follow me on those platforms. You don’t need to buy from a small business to support them.
As always thankyou so much for reading my post, these will be happening on a regular basis during 2022.